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The Italian carmaker pegs the next phase of growth on the startup entrepreneurs and the first-generation businesses. It is also working on Tier-I and Tier-II cities which now account for over 25% of the total sales in India.
Sharad Agarwal, head – Lamborghini India, told ETAuto, “The current momentum for Lamborghini is very positive. We see the market has the potential and we can sell 100 cars a year. There are a lot of first-generation businessmen and entrepreneurs who are now buying these cars. The Tier-1 and Tier-11 cities also have emerged strongly for us”.
The luxury sports car manufacturer in 2016 came up with the concept of Lamborghini in your city. In 37 cities the company identified three to five prospects and gave them the Lamborghini. “With these cumulative efforts for four years now we are seeing that cities like Ludhiana, Chandigarh, Jaipur, Nagpur, and Guwahati are buying our cars,” he added.
The company sold 52 cars in 2019. But it saw 30% decline 2020 due to the pandemic. However, Agrawal is optimistic about 2021, and according to him the company has taken orders for the year.
He says, “In 2021 we will be better than pre-COVID levels in sales, if supply is smooth”.
The company recently announced that it has sold over 100 Urus in India. The model, which is priced from INR 3.15 crore (ex-showroom) has been the mainstay of the company in India ever since it hit the roads, contributing to over 50% sales.
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