Mike Tyson pitches Mike’s Hard seltzer and Buffalo Wild Wings brings betting to restaurants: Trending

B Dubs’ specialty bets

Burgers, wings beer and betting—what could go wrong? Just in time for March Madness, Buffalo Wild Wings is giving sports fans in certain states an incentive to place bets within its restaurants. Fans who use the BetMGM app while inside its locations in Colorado, New Jersey, Indiana, Iowa, Tennessee and West Virginia will be offered custom promotions and bet types. B Dubs, which partnered with BetMGM in 2019, also now has a network airing in its sports bars with betting content such as advice and live game odds.

Hear more about the partnership when Rita Patel, chief marketing officer, Buffalo Wild Wings, speaks at Ad Age Next: Food & Beverage on March 23. Tickets are available here.  

Speaking of basketball

Mondelēz International is now an official partner of the NBA, WNBA, NBA G League, NBA 2K League and USA Basketball. The maker of Oreo, Chips Ahoy, Sour Patch Kids and other snacks has plans that, um, tip off with NBA Dynasty Oreo packs featuring the logos of six NBA teams on the cookies’ chocolate wafers: Boston Celtics, Chicago Bulls, Golden State Warriors, Los Angeles Lakers, Miami Heat and San Antonio Spurs.

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Category: Restaurant News

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